About
Dynamic Brand Strategy professional with a proven track record in developing high-impact brand experiences and talent activations within the competitive sports and music industries. Adept at orchestrating large-scale live events and crafting creative campaigns that significantly enhance audience engagement and brand visibility. Leveraging expertise from McLaren Racing and CAMI Music, I drive strategic initiatives from concept to execution, delivering measurable results in brand development and operational excellence.
Work
McLaren Racing
|Intern, Brand Strategy & Brand Experience
London, England, UK
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Summary
Currently coordinating large-scale fan activations and contributing to strategic brand development for McLaren Racing's expansion beyond Formula 1.
Highlights
Coordinating McLaren Racing Live: London (July 2025), McLaren's inaugural large-scale fan activation, by aligning internal teams, partners, marketing, and talent to ensure seamless main stage content delivery and on-site execution.
Contributed significantly to the ideation and strategic development of future high-profile events, including McLaren Racing Live: Austin (Oct 2026) and the F1 Season Launch 2026 (Feb 2026), shaping multi-year brand engagement initiatives.
Supporting the successful delivery of McLaren Racing Live: Miami (May 2026) while actively contributing to the strategic development of H2 2026 projects, focused on expanding McLaren's intellectual property beyond Formula 1.
CAMI Music
|Artist Servicing Assistant
London, England, UK
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Summary
Managed comprehensive artist servicing and operational coordination for major international artists, ensuring successful event delivery and high-quality experiences.
Highlights
Managed comprehensive day-to-day artist servicing for major international talents like Lang Lang, Stephan Moccio, and Pablo Sáinz Villegas, expertly handling contracts, budgets, travel logistics, visas, and marketing assets to ensure seamless operations.
Orchestrated the successful delivery of “The Disney Book" by Lang Lang in Saudi Arabia (Dec 2023), serving as show caller and coordinating real-time stage flow, ensuring artist readiness and confidence in a high-pressure live environment.
Led end-to-end operational coordination for Stephan Moccio's performance at Café de la Danse (Paris, April 2023), encompassing venue negotiations, travel, accommodation, and technical setup, ensuring a high-quality experience for talent, audience, and VIP guests.
Education
London College of Creative Media
Bachelor
Music Industry Management
Royal College of Music
Program
Piano Performance
Languages
English
Russian
Spanish
Skills
Administrative Software
AI Tools
Music Production Software
Classical Piano
Spanish Language
Spanish, B1-B2.